Evaluation 4

How Did You Use Media Technologies In The Construction And Research, Planning And Evaluations Stages?

Technologies obviously play a huge part in every stage of creating the music video I have. Without all the technologies I have been able to use I wouldn’t have been able to create anything.
 

RESEARCH:

In the research stage the predominate technology I used was the internet. Mainly SAFARI and GOOGLE. Safari is a browser that is usually provided by Apple products. I find it easier to use than browsers such as INTERNET EXPLORER or GOOGLE CHROME because I find the simple layout and clear display makes it easier and quicker to find what I am looking for. 

I used GOOGLE to research different types of music videos and look into the history of music videos and it helped me determine what I wanted to create. GOOGLE would be my first choice of search engine because it gives me good results that relate to what I am searching for and with the links it gives me often then leads me on to something else, allowing me to broaden my knowledge of what I am researching. One other technology I used closely with google was YOUTUBE. Everyone uses youtube on pretty much a daily basis and its becoming more overwhelmed every minute with every and any type of video you can think of. It was very important when creating a music video to understand the classic convention of any type of genre of different music videos and so the quickest way I was able to do this was through YOUTUBE. I looked at videos like; 
http://www.youtube.com/watch?v=QJO3ROT-A4E
http://www.youtube.com/watch?v=9Ht5RZpzPqw
to understand the different genre of music video before I even narrowed it down to what genre of music I wanted to focus on. 

Throughout all stages I have used BLOGGER. BLOGGER is an online blog site which I have used before and am very familiar with. It allows me to easily stay it touch with my teachers and find out what other sorts of videos people doing the same course as me are doing. It also allows me to see the level of work needed for the grade I want and so I can compare my own and get advice. 

During this stage I was very dependant on technology as it was one of my only resources I had as I had no previous knowledge in this area. Obviously I could have used books and did often look at examples of music videos on the TV and looked at digi packs. However the TV is just another example of a technology so just proves I was very dependant on it within this section.

PLANNING:

When planning and creating my product the technologies I used became a lot more hands on. One of the main technologies I used when creating my video, was the video camera. Without the video camera the music video would be in existent. The model video camera I used was PANASONIC HC-V500. This is the first time have really used a video camera however I think the model camera I used was a very good one. They are quite new and the quality of film the produce is very clear and has a professional feel. I found them easy to use and once I got the hang of using it it was very simple. I do feel that I was at a disadvantage because I wasn’t able to use a dolly to more the camera around whilst recording without getting the bouncing effect from my walking whilst holding the camera. Although this wasn’t a fault of the camera. The footage uploaded easily to the MAC COMPUTER I used throughout the project.

MAC COMPUTERS are my favourite type I find them so stress-free and easy to use. One fault I do have with them is that the can freeze sometimes and it becomes really aggravating but this happens from time to time with all technologies. The software I used to upload and edit my footage was FINAL CUT PRO. Final Cut Pro is a new software that we have only just been introduced to and so I knew very little about how to use it. I am more used to using iMovie which is a lot more basic and simple to use, however doesn’t have the technology that Final Cut Pro does. The good thing about Mac Computers is when you don’t know how to something or are confused about something they have a very good help system which nearly always explains what you are trying to find out in an easy way. I used things like the different transformations that were available for example the light transformations where very natural and really what I wanted to create in real life, so these worked really well.

Once I got used to Final Cut Pro I was able to use it to the best of my abilities and it really did help make my video look more professional. I think if had had more time to try new things out with the program I would have been able to make my product look even more professional. One aspect of final cut pro I really think I took advantage of was the real thought and effort I put into the colouring of the footage. Using final cut pro I was able to slightly change the lighting and contrast of all my footage. Before, the clips look dull and boring, however after the really slight editing you can really see a difference. The images look so much more professional and eye catching. 
Although I think the ability I had was strong enough for what I was trying to produce. I would use final cut pro again as it made the task easier and allowed to me to try different effects and transitions out to create a better outcome.

 EVALUATION

In the evaluation it is good to try and evaluate the product you have created in different and innovative ways so that it isn’t dull. One way I did this was by using PREZI. I have used Prezi before and found it very difficult to use. I was trying to edit font types and add and change pictures and just got really frustrated with the software to the point where it made me want to give up. However this time I allowed the software to help me and just take me through to process. I also watched a tutorial on how to use it which made it so much easier! I tried to change less and instead just added what I wanted to use.

Another technology I used in the evaluation was QUICKTIME. For ages I have been looking for a way to record the screen of my computer so that I can use clips from things such as you tube and final cut pro. Quicktime allowed me to this and it turned out to be a lot simpler than I thought it would be. This then allowed me to easier give professional examples of work that I had taken inspirations from and gave my evaluation a more versatile feel. However I never actually ended up using this. I also used powerpoint and used a website called slideshare which allows me to upload the powerpoint and share it easily with a variety of different mediums.

OVERALL..

I think that technologies have helped me rather than hindered me. Once I grasped the basics of each the softwares I used I was able to push them to the best of their and my ability and that therefore gave me the basis to create a professional product. I have learnt that if you don’t try and mess around with what the technology gives you then it can help you a lot more and if you’re patient then the answers are right in front of you. I think the stage I was most dependant on technology was the creating stage as without a camera or an editing software I wouldn’t have been able to create anything. 

To conclude technology has really helped me create what I envisioned. 

Evaulation 3

Evaluation 2

Evaluation 1

FINAL DIGI PACK AND MAGAZINE ADVERTISEMENT PRODUCTS

Above are my final ancillary tasks. I went through a series of different stages and what I thought were final products when creating them. My Digi Pack is on the right and includes a front cover, back cover, two lyrics pages, a thank you page and a page the CD would be placed on. I think these all work well and compliment each other, I believe there is a general colour theme throughout the mediums of an almost sepia, natural, neutral colours. This is maintained throughout all the mediums to show consistency.
On the left is my magazine advertisement. Originally I wanted my magazine article image to be different to any that was included in my digi pack to show you another aspect of the video in a different medium. However after I completed research into the conventions of magazine articles I realized that the main image was usually the same as the cover of the digi pack. I therefore decided to follow this convention and I believe this works well. I also wanted to keep the magazine advertisement quite simple and not include too many gimics. This was not only to foollow the conventions of my genre but to also appeal to a wider audience as I don't feel the mediums above are gender or age biased.

QUESTIONS

1. In which area have you seen an improvement - from foundation to advanced portfolio? (see areas in question 1a)
Creativity- I would say my creativity improved so much so that I was wanting to attempt things that were way out of my league and unrealistic to achieve. Therefore I ended up probably being less creative on the second project than the first because on the music magazine I was a lot more focused and had lower expectations of what I could produce. 
Digital Technology- Although my understanding and level of what I can achieve with and from technology has definitley improved leaps and bounds I think I showed of less of what I could achieve in the second project. Not because I didn't want to because what I had learnt was really applicable to what I was creating.
Conventions From Media Texts- I think this is the area I have improved most in. I think I used and challenged a lot of conventions in both of my projects which has allowed me to create texts that appeal to the target audience I have aimed at.  

2. What challenges did you face in each portfolio? Explain how you resolved challenge/s or if, as a result, you approached your advanced portfolio differently?The biggest challenge I faced when creating the music video was initially deciding the song I wanted to use. However I overcame this when a friend showed me the song I ended up using and immediately thought it would be a good song to use. The next challenge I faced was creating the storyboard. This was a big issue for me as I had loads of ideas, but they were all really unrealistic, for example I wanted to create a tornado for my artist to sing in front of with a house being destroyed. Making my ideas more realistic was difficult but in the end I worked with what I got and luckily the weather often helped with the theme I was trying to create.
The main challenges I faced when creating my music magazine was usually technological difficulties.Although I knew what I wanted to achieve this was the first time I'd really used the technology I had and although the software was probably capable of doing what I wanted it do, I had no idea of how to attempt anything. However I overcame this when I discovered the hundreds of tutorials on YouTube that explain how to do different things on certain programs. This made things a lot easier and by the end of the project I'd like to say I knew exactly waht I was doing. 

3. Which area is your strength? (See areas in question 1a). Please give examples and consider if this strength has developed in the advanced portfolio.
I feel that the area I have the most strength in is the digital technology area. This is because I believe my understand and therefore fluency and efficiency of different skills and effects is a lot more effective and easily produced. This strength has improved from my first project to the second because when I was creating the magazine I often became frustrated when I was trying to do something that I didn't know how to; Know these challenges are just second nature to me which means I can complete things a lot easier and quicker.

4. What would you do differently? (For both portfolios)....(Is there an area of weakness still?)The thing I would do differently about my music video would definitely give it more of a narrative and include more characters to the video to give it more depth and variation. I would also try and film in more locations and from the beginning have a clearer idea of what I wanted to achieve without wanting to do things that are out of my league and unrealistic. 
I wouldn't really a lot different with my music magazine cover, contents and double page spread. One thing I wish i had done was photograph more people as different artists so that I could include a bigger variety of photos in the magazine and make it look more professional.

5.Finally, what advice would you impart to a prospective media student?
My advice would to be that make sure you make your filming and evaluation a priority. You should try and get as much filming done as you can and be realistic when you plan your story board and what you want to include. Make sure you have a clear idea you want to follow, although this may seem hard when you are thinking something up, it will help a lot when you begin to struggle during the process, giving you something to look back on. Also with the evaluation be creative and make sure you use media terminology. Finally, make sure you ask for advice. 

MY FINAL MUSIC VIDEO

DIGIPACK RESEARCH

For my digipack I am going to use the usual general convention of a country pop genre artist. I have done research into what these conventions usually include and have come to the conclusion that there are two main things nearly all digipacks of the country pop genre have:

• A close intense imagine of the main artist often with the artists directly in the centre of the shot, or two one side of the image. They are rarely bigger than a mid-shot .
• The font they use is generally simple and clear and continued throughout the digipack. 

I am going to use these two trends in my final product as I feel my music video will challenge conventions in other ways and want this aspect of my project to follow conventions. I hope to have an extreme close up shot of my artist as the cover photo and will work around what fonts and colours look best with the shot. I hope to keep all aspects of the cover quite natural, using earthy colours and simply fonts. 

CD PAGE

I wasn't really sure what image I wanted portrayed on the page the CD was going to go on.
I therefore did some research and found a very simple image had been used for a professional CD.

I took ideas from this and as the theme of my album is quite autumny, i used a picture from google to see what it looks like.
Below is my first draft, obviously I know I will need to take my own image and apply it to this picture.

DRAFT DIGIPACK PAGES

Above are my first two drafts of the back and front pages of my digipack. I am aware the images are quite unfocused which is a lot of the reason I chose not to eventually use them. 

Below are my second drafts of the front and back covers. I prefer these because I think they are more conventional and the images are more affective and impacting. 

RISK ASSESSMENT

STORYBOARD

I haven't included all the shots I aim to use due to the fact that the shots I'm going to use in my video aren't going to be over a few seconds in duration and so my storyboard would go on for pages and be very repetitive if had included all of them. Instead I have just put on the ones I think are most important and will stick with the audience.
When creating my storyboard, before I actually started drawing the images I printed off the lyrics and annotated around them what was going to happen at important parts.
This then helped me to have a clearer idea about what i wanted to achieve and whilst looking at this and also listening to the song I created my storyboard. I know as the filming process goes along I will probably change and modify my ideas, but for now I think this gives me a clear outline to work from.

CHARACTER • LOCATION • PROPS • COSTUME

CHARACTERS:
There isn't going to be very many characters in my video. The main character will be the girl lip-syncing to the song. She is also the main character in the narrative story. I have a girl in mind to use for this however I'm not sure if She will available to use and so therefore I also have a back up character that I have already organised. Both the girls have brown hair and are quite musical and good at dancing and performing which will hopefully give my video a more professional quality.
Pretty much the only other characters that will be in my music video will be the father figure that acts as a drunk. I have got a middle aged man do play this part so that it is realistic.
The last main character that will be in the video is the young girl that will be playing a younger version of the main female singer. She will resemble the older girl and will have to act scared in places. I also know who I'm going to use for this and she is related to the main female singer so will create a sense of continuity.

LOCATION:
The main location I have chosen will be in a very rural field with trees and a river. Hopefully it will quite windy. Obviously I know that I can't control the weather but just having the natural aspects will hopefully give a good effect to the atmosphere in the video.
The other locations will include a dark room with just a few bright white lights spotlighting the main character singing. This will be a big bulk of the performance aspect of my video and will contrast massively against the rural other scenes.
Finally the only other place I will be filming in will be a house. Obviously this will be for the majority of the narrative aspects. I will mainly be using a living room but will also probably be using a bed room and the front door of the house. I will also be using the main road outside the house.

PROPS:
There won't really be very many props in my music video. The few that there are will include empty bottles of alcohol that will be used by the dad in the narrative part. The only other main prop that I will be using will be a microphone. I hope to be able to get an old fashioned silver microphone. However if I can't then I have access too just a normal microphone. This will clearly just be used in the performance part of the music video. The reason I want to use a microphone is so that it gives a bigger and more influencing feel that it is a performance and will therefore make the audience feel like the are more part of it.

COSTUME:
Due to the fact that my music video isn't going to be set in a specific time or have a genre that would require certain types of costume, what the characters will be wearing is going to be quite vague to describe. I don't want the costumes to be over powering and divert the attention of the audience and so the costume they will be wearing will be just normal everyday clothes that the audience can relate too. However in the performance aspect when it is in the dark room the clothes she will be wearing will be quite "cool" and make the audience want to be like the girl in the video.

INFLUENCING THE AUDIENCE

What we mean by "influencing an audience" is the impact a medium has on the individual and how it makes them question and change there views on a particular topic or if they are introduced to a new issue or interest, then it gives them a way of looking at something new which will then influence how they see it when they come across it again.

There are several different theories about how a media can influence an audience. I think the theory that most relates to my video is the Two Step Flow theory.

Before this theory came about the most believed theory about audience influence was the Hypodermic model. This theory states that media injects ideas and opinions into the consumer by how they portray something in their media. That the audience have no choice by to have the thoughts and ideas of the producer of media, now be their thoughts and ideas. For example, if you are watching something violent then you want to go out and do something violent.

However researchers didn't like this theory as it was too clumsy and they wanted something to define the relationship between mediums and audience.

Therefore, the Two Step Flow Theory was created. Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet analysed how voters made the decision of who to vote for during the 1940 presidential election campaign and then published their results. Their findings suggested that information doesn't directly flow from a media into the audiences mind, but is filtered through "opinion leaders" who them communicate to less influential people. However the opinion leaders have influence over these people.
The consumer then mediate information received directly from the media with the ideas and thoughts given by the opinion leaders. Furthermore, not being influenced by a direct process but by two steps, therefore, the two step flow. This however did lower the amount of power media had in the eyes of the researchers and so they concluded that social factors played a huge part in the way audiences interpret mediums. This is sometimes referred to as the limited effects paradigm.

Social factors are not only celebrities who have the power to influence anything about a person because of the power the media has allowed them to have. They are also messages and subconscious you get from seeing people in the street, your friends, magazines, the radio, etc.

I think this is the theory that most relates to the music video I want to create. However I don't really think I'm trying to influence my audience in a particular way, more tell a story of how a girl could never rely on her father and ended up getting hurt because not only could he not look after her, he couldn't look after himself either. However I do hope that my music video will influence people in the aspect that it will make them think about the hardships that some children have to grow up with and then later have to deal with the impacts for the rest of their lives. I'm not trying to portray that every father is bad and that anyone that drinks is an alcoholic but I would like to achieve a sense of hatred for the father in the video and a sympathy for the daughter.


USES AND GRATIFICATIONS 

The uses and gratifications theory is one of the most important theories when looking at audience pleasures. According to this theory everyone uses the media in different ways and we make choices over what interests us and therefore what we want to watch. In so many words, this theory states that we don't just encounter different pieces of media for entertainment but we expect to get gratification from the text.

The individual has the power to select the media that best suit the consumers needs and attempts to satisfy those needs. The psychology basis for this theory is the "Hierarchy of Need" defined by Maslow.

There are four types of gratifications in a text we aim to gain:

1. INFORMATION
This is when the individual tries to gain more information about the world and society not only around them but all across the globe. They want to know more and so the best types of media that fit this category are things like documentaries and the news. When people gain information it gives them a gratification that they are gaining knowledge and a satisfaction that they are learning.

In my case, the information that my audience might want to gain from my music video, could be a deeper understanding of what they song is about. This would increase they're knowledge of the song and also allow them to feel more a part of the song and performance.

2. PERSONAL IDENTITY
This is when we look at mediums for example TV and look for role models we can identify with. For example we may look for individual in the soaps we watch. Characters in the media help us decide what we feel about ourselves and often if we agree with their actions and they are successful we feel better about ourselves. A good example is when your favourite character succeeds in a programme, think of that warm feeling you get.

Within my music videos people will be relating to the main artist who is also the main talent in the video. Hopefully my target audience will be able to relate to her and so when she succeeds and triumphs over her dad at the end of the video they will feel gratification.

3. INTEGRATION AND SOCIAL INTERACTION
Sometimes a use of the media to find out more about other peoples circumstances. Occasionally watching a show helps us understand, empathise and sympathise with the lives of other people. We may even end up thinking the programme characters as friends even though we might feel stupid for admitting it. At the same time TV gives us something to talk about and therefore can allow you to maintain friendships.

Like I have said before, because of the relatable aspects of my music video and talent integration and social interaction will probably be a big outcome of my text. The video is going to be very personal and so it is likely you will empathise and sympathise with the talent in the video. Also it will give you something to talk about with your friends and allow you have things in common as to enjoy the music video you will have to enjoy the artist.

4. ENTERTAINMENT
Sometimes we just purely use the media for enjoyment, relaxation and/or just to fill time. This what the majority of people will think of when they think of what the media is used for in my opinion.

A huge part of my music video will be the music. Although it is unlikely that people are going to carry they're phone or tablet around just watching the video, it is likely that people will be consuming the the song as an audio text. This will be used as relaxation and just to pass time. It is more likely that the video will be used for entertainment and will give a greater pleasure than just listening to the song. 

LYRICS

"Blown Away"

Dry lightning cracks across the skies

Those storm clouds gather in her eyes

Her daddy was a mean old mister

Mama was an angel in the ground

The weather man called for a twister

She prayed blow it down

There’s not enough rain in Oklahoma

To wash the sins out of that house

There’s not enough wind in Oklahoma

To rip the nails out of the past

[Chorus:]

Shatter every window 'til it’s all blown away,

Every brick, every board, every slamming door blown away

'til there’s nothing left standing,

Nothing left of yesterday

Every tear-soaked whiskey memory blown away,

Blown away

She heard those sirens screaming out

Her daddy laid there passed out on the couch

She locked herself in the cellar

Listened to the screaming of the wind

Some people called it taking shelter

She called it sweet revenge

[Chorus:]

Shatter every window 'til it’s all blown away,

Every brick, every board, every slamming door blown away

'til there’s nothing left standing,

Nothing left of yesterday

Every tear-soaked whiskey memory blown away,

Blown away

There’s not enough rain in Oklahoma

To wash the sins out of that house

There’s not enough wind in Oklahoma

To rip the nails out of the past

Shatter every window 'til it’s all blown away (blown away)

Every brick, every board, every slamming door blown away (blown away)

'til there’s nothing left standing,

Nothing left of yesterday (blown away)

Every tear-soaked whiskey memory blown away,

Blown away, blown away, blown away, blown away

IDEOLOGY OF MY SPECIFIC GENRE

The music genre I am choosing to use is COUNTRY POP. 
Country Pop isn't as popular in the UK as it is in the USA due to the routes that America has with the "wild west". Therefore most of the iconic artists within the genre are American. Although obviously because it is the genre country there will be influences of country throughout the genre. However because nearly all country pop artists are American the American lifestyle and views will influence how the video is created and what its about.
The most influential artists within this genre, I would say, are people like Olivia Newton-John and Glen Campbell who were amongst some of the first country pop artists to hit the charts. Country pop hasn't been around for very long and so some of the early artists are still huge players in the industry now. 

Classically because the route of country pop is traditional country, you see a lot of queues within country pop music videos that give it away the genre before you even hear it. Generic give aways that a song has a country genre base are things like having the location be in a rural place. Also, it generally has a "feel good", wholesome feel to it. The artists aren't really generically overly attractive people who give off a lot of sex appeal. They tend to be the "all American girl/boy" who the consumer will feel they can relate too. 
The songs tend to be about family or relationship because in both of these situations the song can have a feel good factor, or give you something to listen too when your crying. Although I would say what country pop songs are about is quite limited they do offer a broad range of emotions which enables to consumer to relate to the song at any point of there life. This is also another reason why I am not specifically defining the age of my target audience. 
Country don't really tend to use many or any special effects or wild editing or remixing. This is because this genre is probably one of the most wholesome out of the lot. It uses very basic and natural mise-en-scene as it is, I'd say, a very pure and has a audience that is very dedicated to its artists. Therefore they don't need outrageous wild colours or lasers or special effects to make the song appealing to the fans. 
However this could be one of the reasons why country songs don't become very big. Songs that are played on the television have videos, and part of the reason videos get more views and consequently become more popular is because the video draws the viewer in. Although country songs can stand on their own and don't visuals so make the song interesting, you can't just play a song on TV with nothing appealing to watch, very little people would want to do this. 

Country pop music will always be a niche and although is a form of pop music isn't really big in the charts in the UK. Although there are songs of this genre in the top 10 nearly every week in England, people don't really tend to class the songs that get very popular as country pop, rather more as just pop. 

MOOD BOARD

Below is a mood board I have created with a few ideas of what i want my music video to look like. It includes the types of shots I want to use, like extreme close up and mid shot and also some of the narrative shots I will use like eye line match and over the shoulder. 

It also includes some images I found on google I want my location to look like. As you can see there are several out doors locations, and I want to use. I also want to use an old ruined house to relate to what the song is about. Also, for just the performance part of the music video I want to have a really dark room/stage with just several bright white/yellow lights to illuminate just the artist. 

DEFINING MY TARGET AUDIENCE

AGE
16 - My target audience, I think, will consist of individuals aged between their early teens and early twenties. This is because this is the age of people that are usually drawn to the type of music I am using.

GENDER
Female - This is who my target audience typically will be. The main talent in my video is going to be female and so the majority of my audience will most likely be females as well. Although there will be elements in my video that appeal the male part of my target audience, for example the talent will be conventionally pretty (but not particularly sexual), and there will aspects of male gaze throughout the video even if they might be very small.
Females will be drawn to this video mainly because they will feel they can relate to it. Also they will want to aspire to be like the girl in the video who is strong and attractive.

LIFESTYLE AND INTERESTS
The individual, Becca, has quite a mainstream lifestyle. She is full time student, currently taking her GCSEs. She doesn't have a job and so spends her free time with friends, horse riding, cheerleading and socialising in various "hang out" places. She also spends time at home with her boyfriend and family just chilling out.
She is part of my target audience because not only is she in my target age group; early teens to early twenties, but also because she likes the type of music that I will be using.
Although Becca doesn't have a job or a very busy lifestyle she uses music to calm her down or have something to relate to when she is feeling down and wants something to cheer her up.
She wears casual, fashionable clothes, a lot of them tending to be designer clothes however she does wear high street brands such as Topshop and New Look as well. This is probably the sort of clothing I will use in my music video to make my audience feel like the talent in the video is someone they can relate too. However Becca, and individuals like her, are just a small proportion of my target audience and I will obviously be taking into account other type of people from my audience who perhaps aren't as mainstream as Becca.

SOCIAL-ECONOMIC GROUP
Becca is from an average social-economic background. Her mum is a Human Resources Director of a global children's nursery company and her dad owns a Stringing company. They both have a car and they also have a dog. They live in a semi-detached house in a small village. I would say she comes from social group B because she has a "comfy" lifestyle.

TO DO LIST

You should be nearing the end of the research stage! Please make you complete the following:

• consider key directors of your genre and their influence.
• define your audience - age, gender, lifestyle interests and social-economic group.
• consider digital technology you may use for production.
• mood board for your idea.
• the ideaology of your specific genre - this means the overall 'feel' and 'attitiude' of your genre. Will you include specific icons, tropes?
• you do need to think carefully about audience pleasure. What will your audience enjoy? Refresh yourself on the different theories listed in your booklet - could this apply to your specific genre? Did it ever?
• Plan the storyboard (please see booklet for details.)
• Set up a focus group and consider all of the above when you question them. Blog your findings.

ROMAN WHITE

Roman White is the director of the all of 9 of Carrie Underwoods music video, the artist of the song I am using. Although it would probably be a good idea to look at something a bit different to what her videos usually achieve, looking at a lot of videos and the videos that White has done I can see that he uses the same combination of narrative and performance video that I want to achieve so it makes him a good director to look at. He has also directed music videos for Kelly Clarkson, Taylor Swift, Blake Shelton, Reba McEntire, Miley Cyrus, Alan Jackson and several various other artists who's videos again, follow the layout that I want to use. 

He's been nominated for eleven Emmy awards and has taken home three, also winning CMT's Director of the Year in 2007 as well as that year winning the ACM Best Music Video and numerous other honours for his directing and special effects work in television and film. 

He has also written two Novels and is currently working on SEED; and epic science fiction tale, and also has a special effects and animation company, Brainchild Inc.