21 JUNE 2012

The conventions of a pop music video I've mainly based my findings about the conventions of a pop music video on One Directions's What Makes You Beautiful video. http://www.youtube.com/watch?v=QJO3ROT-A4E From looking at this video and various others I have found that the type of music videos pop artists produce vary between performance, narrative and content videos. Often when they are content videos they are just having fun in front of the camera and almost nearly include an aspect of performance and narrative. This is so that it makes like they are really having fun, you have something to follow along with, but also really aspire to be like them and wish you were a part of it. Other times when they are narrative it often revolves around a love story because this is the usual content pop songs are about. They have really pretty girls and good looking guys and make you wish you could be a part of the story. In a pop music performance video they do not usual include actual clips from concerts they've done which other genres generally do. They usually just have the band in the background with a crazy lighting system or keep it simple and play out to the camera and make it look like they are really enjoying themselves. Generally a pop music video plays upon a boy and a girl liking each other nada flirting and they often have a humour aspect as well.