Young and Rubicam created the theory that there are seven types of people in the world;
- the explorer - seek discovery
- the aspirer - seek status
- the succeeder - seek control
- the reformer - seek enlightenment
- the mainstream - seek security
- the struggler - seek escape
- the resigned - seek survival
They based there theory on Maslow's Hierarchy of Needs and from this developed a series of types people can be classed as. This system accepted that they type of person an individual will be is affected by the country your from and cultural backgrounds. From this it got its name, the 4Cs which stands for Cross Cultural Consumer Characterisation.
I think that I am the mainstream.
"These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their life choices are 'we' rather than 'me'.As their name implies, they are the mainstream of society. They are the largest group of people within 4Cs across the world. They respond to big established brands, to 'family' brands and to offers of value for money."
http://www.youtube.com/watch?v=u2yF8PmfpVA
Broken - Bad Religion
I watched this video without the sound to see if I could work out what genre the music was and who would like it just from the video. The song is called broken and one if edits they've done on the video is a broken glass affect on the camera screen. Although I do not like this affect as it made me feel trapped, this lead to me believe that the type this music video was was the struggler as they were looking for escape. Also because its a performance video I thought it was more likely than not a punk or rock genre. AFter watching the video I then watched it again but this time with the music to see if what I thought was correct, which it was.
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