29 JUNE 2012

http://www.youtube.com/watch?v=D7g3RuoreRc
DROPKICK MURPHYS - GOING OUT IN STYLE 

Again, similarly as we have done before we watched this music video without the sound to see if we could determine what genre it was.
From the hints of green in the clothes the characters in the video wore we could determine the video might have something to so with ireland. It was clear that it was a party track almost and we thought it may have a grebo aspect too it as well due to the type of people in it. It was clear it was an american video as everyone in the video was good looking which is a common trait.
We then watched it again with the sound, and found that we were right.
It has the classic irish music as the base music but then has a punkish american style of lyrics and music.
People who listen to this type of music will be drawn to watch this video as not only does it include the type of people that the audience will be able to relate to. It also has probably the best looking people from this stereotype which gives the viewer someone to aspire to be like.
There is not one ugly woman throughout the entire video which means its "eye candy" for the male audience and something for the female population to try and be like.
All the males in the video are cool, jumping around having a good time. Again this is just another think the consumer is going to want to be a part of and live themselves.
The songs called GOING OUT IN STYLE. The video is set at a funeral but portrays a crazy party where no one is morning.
This is another thing that the target audience of this song will aspire to have. The fact that although funerals are seen as a dull sad event, they are still making the most of everything and like the name says GOING OUT IN STYLE.