PROS:
- You can often take into account what the song is about to help choose what you want your video to be about
- The script/storyboard doesn't need to be as tight and clear as it would have to be on a short film
- Acting can be a bit looser (direction can be less specific)
- Song will tell the actors how to act
- Pop songs are simple to interpret (for example nearly always based on a simple break up/relationship storyline)
CONS:
- You have to write a script
- You can end up just portraying what the song is about without any interesting ideas
- You need a good, able-bodied cast to make sure it looks less armature
- You have to have a clear storyboard
- It may end up looking like a short film (if you don't include things like lip-syncing)
- Choosing one song and sticking to it
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