Above is the link to the Kelly Clarkson's - My Life Would Suck Without You music video.
I hope to have the mixture of narrative and performance aspects within my music video as this video portrays.
CONVENTIONS OF A NARRATIVE MUSIC VIDEO:
- Usually follows the story that the song its self its trying to portray
- Generally has a relationship narrative with a boy and girl falling in and out love
- Although is showing a story still has short snappy shotsjust like in a classic music video
- Often involves miming so that it doesn't come across as a short film but is part of the story so won't generally be on a stage or with a band and microphone but integrated into the video
- Doesn't usually include more than 2 or 3 main actors because the story shouldn't need it too and the consumer doesn't won't be able to create a relationship with too many characters with the short amount of time there is
CONVENTIONS OF A PERFORMANCE MUSIC VIDEO:
There are generally two routes a performance music video can take. On path they could go down is when the band/artist is infront of a croud, sometimes using footage from one of their past concerts, and blasts out the song. This is done to make the consumer really think they are part of the event and really want to be there.
The other thing they can do is a bit more intimate. This is when the band/artist is usually a small room or blacked out area with a series of lighting effects and just sings and performs to the camera. There is no audience. This makes the consumer feel like the band is playing directly to them and creates something personal
For both types of performance music video lighting plays a major part in creating the atmosphere that the artist is trying to get across
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