MTV really took off in 1981. This created a major new era for the music era and was really when people started realising that you could do more with a music video, like put a narrative or concept to it instead of just generally having the video being the artist performing.
A perfect example of this is Madonna's first music video in 1982, Everybody.
http://www.youtube.com/watch?v=cOqr_x_9fMc
One influential videos that really set of the concept idea was Peter Gabriel's Sledgehammer video.
http://www.youtube.com/watch?v=hqyc37aOqT0
A perfect example of this is Madonna's first music video in 1982, Everybody.
http://www.youtube.com/watch?v=cOqr_x_9fMc
One influential videos that really set of the concept idea was Peter Gabriel's Sledgehammer video.
http://www.youtube.com/watch?v=hqyc37aOqT0
This video features stop-motion animation which was a huge hit in 1986 and influenced many bands not only then but has continued bands even now to use that technique in their videos. A perfect example of that most recently is Coldplay's song Every Teardrop Is A Waterfall.
http://www.youtube.com/watch?v=fyMhvkC3A84
Although this is a lot more elaborate and definitely a lot more complicated and dynamic, it still follows the same theory of taking loads of photographs to fit together to make a video. I love this effect and would love to try it out one day as I think its really interesting and innovative.
MTV:
On August 1st 1981 MTV broadcast its first ever music video "Video Killed The Radio Star" by the Buggles. Although The Buggles pretty much disappeared and although everyone knows the song very few people would recognise the band, MT V became an enormous franchise and to date the company owns more than 50 channels in 28 languages and 168 countries.
Some say that MTV has become more about reality programming than about new music. Its long-running show THE REAL WORLD debuted in 1992 and has been followed by programs like PIMP MY RIDE, JERSEY SHORE and LAGUNA BEACH. To argue against the complaints that MTV is just for reality now, MTV President Christina Norman says the channel is still about music and has a sister channel MTV2 and MTV Overdrive (networks online part, which has over 9,000 videos on demand, interviews, concert footage and news). It is claimed that MTVs audience spends as much time on MTV Overdrive as they do watching the classic MTV.
People have been making music videos for many years now, and they have a much bigger importance than they did when they first began.
Like i have said, performance videos have been around since the very beginning as what would be the point in doing anything else in a music video (so they thought).
The performance video has not only continued throughout the development of music videos but has also developed its self.
At first videos were very basic with band/artist just singing to an audience, often using footage from actual concerts. Not only do we still see this now, but we also see a lot of performance based videos integrate a lot of narrative of concept. This is to keep the audience interested whilst still trying to make the individual feel personal with the artist.
All videos have narrative in them, because they all have to be based around some sort of concept or story. Therefore, like performance videos, narrative stories have always been around, if only lightly.
Narrative music videos as we know they didn't come about until a few years later.
http://www.youtube.com/watch?v=fyMhvkC3A84
Although this is a lot more elaborate and definitely a lot more complicated and dynamic, it still follows the same theory of taking loads of photographs to fit together to make a video. I love this effect and would love to try it out one day as I think its really interesting and innovative.
MTV:
People have been making music videos for many years now, and they have a much bigger importance than they did when they first began.
Like i have said, performance videos have been around since the very beginning as what would be the point in doing anything else in a music video (so they thought).
The performance video has not only continued throughout the development of music videos but has also developed its self.
At first videos were very basic with band/artist just singing to an audience, often using footage from actual concerts. Not only do we still see this now, but we also see a lot of performance based videos integrate a lot of narrative of concept. This is to keep the audience interested whilst still trying to make the individual feel personal with the artist.
All videos have narrative in them, because they all have to be based around some sort of concept or story. Therefore, like performance videos, narrative stories have always been around, if only lightly.
Narrative music videos as we know they didn't come about until a few years later.
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