http://www.youtube.com/watch?v=iP6XpLQM2Cs TikTok - Ke$ha
1. MUSIC VIDEOS DEMONSTRATE GENRE CHARACTERISTICS
This video is for a pop song. Like the classic pop song it has a cool, good looking girl that any young girl could be impressed by as the main focus. It shows her having fun and doing things that girls in their teens and younger can aspire to be like. She's wearing graphic, sparkly clothing which is popular with her target audience of girls aged 8 to 18. However she is also wearing very little clothing throughout the music video which could have been done as a sex appeal to broaden her audience democratic. Like many other pop music videos it follows a narrative story but also contains an aspect of performance which show show the viewer can not only follow along with the video, but also feel part of the fun thats going on.
2. THERE IS A RELATIONSHIP BETWEEN THE LYRICS AND VISUALS
This song does this almost throughout the entire video. Starting with her in the bath looking a mess; "wake up in the morning feeling like P Diddy"
"Before I leave brush my teeth" - she literally does go to brush her teeth.
The camera goes to her toes when she sings about a pedicure.
A lot of the relationship between the lyrics and the visuals is very literal however some of the time it is as though she is taking the mick out of people who actually live like what she is portraying whist still making it seem desirable.
3. THERE IS A RELATIONSHIP BETWEEN MUSIC AND VISUALS
This video includes a lot of points where the relationship between music and visuals is very strong. For example whenever she is walking around or dancing in the video its in time with the song that the video is for as though she is listening to it the whole time. Also, the music seems to get louder and more intense at points in the video where she is is going crazy dancing in a party where everyones drunk and being wild.
4. THE DEMANDS OF THE RECORD LABEL WILL INCLUDE THE NEED FOR LOTS OF CLOSE UPS OF THE ARTIST AND THE ARTIST MAY DEVELOP MOTIFS WHICH RECUR ACROSS THEIR WORK (A VISUAL STYLE)
Although Ke$ha is not conventionally pretty, she gets more screen time that any other focus in the video. In fact there isn't any other focus apart from Ke$ha. Some boys may think she's hot and girls will think she's cool and want to be like her but the main reason I think the record label has made her the main focus is because she is so controversial.
5. SCREENS WITHIN SCREENS, TELESCOPES, ETC AND PARTICULARLY VOYEURISTIC/EROTIC TREATMENT OF THE FEMALE BODY
Throughout the video Ke$ha is sexualised however in a "chavvy" way. Although she is in trampy dirty clothes, the clothes she is wearing reveal a lot of skin and will appeal to men. Also, the male characters in the video, although the may all be models have been dressed up to look stupid. Even with the icon Mick Jagger, the character that is representing him in the video looks silly and like Ke$ha is making a joke out of him.
6.INTERTEXTUAL REFERENCE
These three famous icons are the most recognisable intertextuality included in the song. And not only this but Ke$ha has portrayed their characteristics within the video. She plays on the fact that she has sunglasses on and how it affects her authority; P Diddy looks so important because of the sunglasses and suit he is wearing.
Also she's managed to channel the "coolness" of Mick Jagger by being almost naked like he is in his picture, and by portraying that she is always having a good time.
Jack Daniels is probably the most well known drink she could have mentioned in the video. And obviously she needed to include some type of drink seeing as she's singing about being drunk for the better part of the song.
| Released | August 7, 2009 |
|---|---|
| Format | CD single, digital download |
| Recorded | Conway Recording Studios, Los Angeles, California |
| Genre | Dance-pop, electropop, bitpop[1] |
| Length | 3:21 |
| Label | RCA |
| Writer(s) | Kesha Sebert, Lukasz Gottwald,Benjamin Levin |
| Producer | Dr. Luke, Benny Blanco |
Benjamin Levin (born March 8, 1988), professionally known as Benny Blanco, is an American songwriter and record producer. He first came to attention producing a collaborative EP with Spank Rock. Working with producer Dr. Luke, Blanco helped write and produce number one singles for female pop stars such as Britney Spears, Katy Perry and Ke$ha as well as artists like Justin Bieber, Mike Posner and Taio Cruz. He has had a part in co-writing or co-producing twelve number one singles on the Billboard Hot 100 as well as other top ten hits.
Good stuff, Alice. Also, JD is synonymous with Rock and Roll. It's the rebel rockstar's drink of choice.
ReplyDeleteRe Ke$ha's looks... Although not conventionally pretty, it's probably fair to say that her image and attitude (of "I don't care") which boys find appealing. She comes across as dangerous and easy (IMHO)
Also, don't forget the breaking down of family values. Pop bands like to portray a 'wholesome' image. 1D are boys you could take home to your mother sort-of-thing.
Ke$ha is the opposite and although she (or her character) still lives with her parents (showing a young target for her audience who will identify with this) she doesn't like the fact (again, aiming at a younger demographic)
Think how this is exploited (or enhanced) by the video.
See my comments, too, on Holly's blog re moral responsibility.