DEFINING MY TARGET AUDIENCE

AGE
16 - My target audience, I think, will consist of individuals aged between their early teens and early twenties. This is because this is the age of people that are usually drawn to the type of music I am using.

GENDER
Female - This is who my target audience typically will be. The main talent in my video is going to be female and so the majority of my audience will most likely be females as well. Although there will be elements in my video that appeal the male part of my target audience, for example the talent will be conventionally pretty (but not particularly sexual), and there will aspects of male gaze throughout the video even if they might be very small.
Females will be drawn to this video mainly because they will feel they can relate to it. Also they will want to aspire to be like the girl in the video who is strong and attractive.

LIFESTYLE AND INTERESTS
The individual, Becca, has quite a mainstream lifestyle. She is full time student, currently taking her GCSEs. She doesn't have a job and so spends her free time with friends, horse riding, cheerleading and socialising in various "hang out" places. She also spends time at home with her boyfriend and family just chilling out.
She is part of my target audience because not only is she in my target age group; early teens to early twenties, but also because she likes the type of music that I will be using.
Although Becca doesn't have a job or a very busy lifestyle she uses music to calm her down or have something to relate to when she is feeling down and wants something to cheer her up.
She wears casual, fashionable clothes, a lot of them tending to be designer clothes however she does wear high street brands such as Topshop and New Look as well. This is probably the sort of clothing I will use in my music video to make my audience feel like the talent in the video is someone they can relate too. However Becca, and individuals like her, are just a small proportion of my target audience and I will obviously be taking into account other type of people from my audience who perhaps aren't as mainstream as Becca.

SOCIAL-ECONOMIC GROUP
Becca is from an average social-economic background. Her mum is a Human Resources Director of a global children's nursery company and her dad owns a Stringing company. They both have a car and they also have a dog. They live in a semi-detached house in a small village. I would say she comes from social group B because she has a "comfy" lifestyle.