For my music video I will most probably be doing a song form a pop genre. Therefore my narrative will more likely than not be based around love story; falling in and/or out of love. I also want to incorporate a performance aspect to my narrative music video. One reason for this is because the majority of music videos from the pop genre usually merge the performance and narrative concept in their videos so I want to continue this convention of this genre. Also I am going to this because I think it not only engages the consumer and makes them feel part of the video when the artist is performing to the camera, but also because the narrative aspect will give the audience something to relate and connect with. They will be able to relate the video to their own lives, and it turn again feel part of the video and have a more personal connection.
REPRESENTATIONS
GENDER: Gender will probably be the most important representation I focus on in my music video. I aim to show how the different genders will deal with heartbreak and falling love (although I know I cant show that in a 3-4 minute music video). Dependent on whether I choose a song with a female or male artist, the singer of the song will be the main female or male in the narrative. The female in the music video, unlike the conventional american pop music video/artist wont be traditionally extremely attractive. However I will be using someone that is pretty. I want to do this so that it is still sexually appealing to men so that they do have something to focus their attention on, and females still have someone to aspire to be like. Although I don't want her to be overly attractive so the audience can think "she's just like me" and have a more personal relationship within the music video.
The male in the video will probably follow the same outline as the female. He will be attractive but not overly for example have enormous muscles and be really tanned. Although he will still be attractive so that, similarly for the female, women are still attracted to him and have "eye candy". The average man will still have someone to aspire to be like but will also be able to relate.
I don't want either character to appear weaker or superior to the other because, although I am not afraid of controversy and wouldn't mind changing up the conventions, this is one that I am going to stick too.
AGE: The age of the two protagonists will probably be late teens early twenties so that the audience will be more likely to be able to relate, and make it more realistic.
DEFINING MY AUDIENCE:
The general audience for a pop music video are generically young teen girls. However I feel my music video will not only be aimed at the conventional audience but some older girls too, due to the fact that I won't be using a song by for example One Direction or Carly Rae Jepsen. The majority will probably be girls because pop songs have a higher fan based which is female anyway and I will be trying to appeal to the conventional audience of pop music.
I would like to think my audience will like the idea I am planning on doing because it follows the same conventions as a classic pop music video. Also because I am part of the audience and I think my idea will go hand in hand with other videos from this genre.
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